The Web coined a new vocabulary, gave birth to its own expressive instances, even elaborated an unprecedented kind of humor. With regard to “the weird“, internet users had an exceptional training ground: the now-defunct Vine platform. Here videos had to be 6-second-long, so an original and very complex aesthetic began to take form. In order to make their videos incisive, users had to come up with unsettling narrative tricks: an intelligent use of off-screen space, cross references, brilliantly interrupted climax, shock and surprise.
Cool 3D World videos present the viewer with alienating situations, in which monstrous beings perform esoteric and incomprehensible actions. Through the paroxysmal distortion of their characters’ facial features (stretched or compressed to the limit of modeling possibilities, with effects that would normally be considered errors in classical 3D animation) and the build-up of illogical situations, Tessler & Baken plunge us into a sick world where anything can happen. In this universe, any unpleasant detail can hide mystical and psychedelic abysses. This is a hallucinated, exhilarating, disturbing reality yet sometimes its madness gives way to some unexpectedly poetic touches.
What sets apart the Cool 3D World duo from other artists coming from the “weird side” of the internet is their care for the visual aspect, which is always deliberately poised between the professional and the amateur, and for the alwyas great sound department curated by Tessler.
The result is some kind of animated couterpart to Bizarro Fiction; every new release raises the bar of the previous one and — despite the obvious attempt to package the perfect viral product — Cool 3D World never falls back on a repetitive narrative.
Today, Cool 3D World has a YouTube channel, an Instagram account and a Facebook page. Recently Tessler & Baken started a partnership with Adult Swim, and began experimenting with longer formats.
Here is a selection of some of their best works,.